Horses. You ride them, you feed them carrots, you name them ridiculous names and race them against other equally ridiculous named horses. But you don't eat them. You don't have them with chips. You don't have them with roast potatoes and gravy on a Sunday as a nice change to a joint of beef. In fact you don't eat them to such an extent that when you find a little tiny bit of one in your burgers you get all shocked and shaken up and write nasty complaints to poor international supermarket chains. You swines.
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| Nom nom nom. |
Yesterday this lack of horse on our diet came to a head when stores such as Tesco, Aldi and Iceland were all said to have traces of the animal in some of their products. The general public were furious and to a man said neigh to the idea of this being acceptable. I'd say I'm sorry for that pun but I'm not and I don't want to lie. The word 'horse' was trending on Twitter right through until this morning and it wasn't because we've all got a bit of a cold at the moment and can't really talk. It was, inadvertently, some of the most effective social media marketing any of these brands have ever done. Their KPI's will be rammed at the end of the month.
I think this new development could lead to some interesting plans for the future. There must have been a time when the idea of eating sheep and cows and pigs seemed shocking and awful, but now we gobble them down with glee. Mmm, livestock. Chicken is the most commonly eaten meat around. When did that start? So with this in mind let's throw off the shackles of our past disgust and open our minds to the idea about filling our stomachs with lovely horsey snacks for years to come.
Horse au vin, horse stew, horse lasagna. They would all make lovely alternatives for the 'mane' meal of an evening. Again, not sorry. Not even a bit.
We're only shocked by horse burgers because we've never had a horse burger before. Perhaps we never should, I doubt all that muscle would taste that appealing, but I don't think we should be bashing the stores for putting the idea on their menus.
They're inventive, they're creative, they're culinary pioneers. Well done them for trying.
