Well done.
But your hard work is not over just yet, oh no. Having something lovely is all well and good but at the moment only you know it exists. You need your adoring public to know this too and to make that happen you need to make sure you're uploading the content in the right place, at the right time and for the right reasons.
Let me break it down for you like the guys who sang the Degeneration X theme music.
WHERE?
That's a lovely picture showing lots of good things about your brand but just sticking it on Google Plus won't get you anywhere. You need to think long and hard about the best location for your content. Is it more suited to Facebook where people can like it and comment on it but it might not be seen by too many people out of your normal audience? Or would you rather it went on Twitter where you're unlikely to get as much actual feedback but if it's good it could go viral and be seen by loads of people you'd never spoken to before?
It's also important to realise that putting the same content across all your social platforms make you look lazy and unimaginative. Make the most of each platform based on what it can offer you and don't just link all your Twitter followers to your Facebook stuff, they won't click on it.
WHEN?
The time you upload your content is crucial to it being seen by the desired people. If you're an alcohol brand putting things online in the morning is unlikely to attract the sort of response you might have hoped for as people are less likely to be excited about the prospect of a drink at that time and more likely to be annoyed at having to wait so long. However uploading content at 4:30pm, just as people are about to finish work and are thinking about their plans for the evening, has a good chance of hitting the right spot and seeing a greater amount of engagement.
Likewise if you're a brand working with children you should think about the sort of times they're going to be online. Between 9am and 3pm they're going to be at school. Do they have limits to how long they're allowed to use the internet for?
WHY?
Why might seem like a silly question, but it's vital that you know the real reasons behind making your content social. Do you just want it to be seen by people? Well that's a start, but ideally you'll want something more as well. Do you want people to like it? Do you want comments? Do you want it to be shared or retweeted? Let your fans know what they should do, they're not psychic. 'This is what we've done,' will not be as popular as, 'This is what we've done. Hit like if you want to see some more.' It sounds obvious, and that's because it is. Do it.
