Unfortunately Publicis said no.
Fortunately this means I can do the MA I'm planning on doing next year.
Rejection has never been such a relief.
Below are some examples of the questions I had to answer for the application.
I can't understand why they said no...
Tell us about an ad that’s so bad it puts you off the product. (50 words):
Evian roller skating babies. I tried roller skating once; it’s hard. How can these babies do it so well? I drank some Evian; my skating became no better. Those babies were dishonest. They’ll likely grow up to be criminals.
How would you have advertised this product? (Describe your ad in 50 words):
I’d show a video of myself trying to skate having drank the water. It won’t help me get any better but it will get rid of the taste of grit from my mouth after I’ve landed on the pavement and lost all my teeth.
Your client has decided to launch a special edition toothbrush ready for the 2011
Royal wedding. How would you market this product? (100 words):
It’s 10 years in the future. Kate has unfortunately died in a horrible crash. Her body is a mess, as is that of her slightly dodgy driver and security. No-one can tell who is who. Will is distraught and in a sobbing plea to the camera he says,
“They only way they knew it was her is from her teeth…”
(Picture of toothbrush.)
“Thankfully she took care of them….”
End line: (Brand name) special edition. Because you just don’t know…
How would you persuade more people to ride a bike to work? (50 words):
Ban Boris Johnson from ever using one.
How would you persuade young men to drink Malibu on a night out? (100 words):
Man walks to bar. Shows girl looking at him, smiling.
Voice in man’s head: “Tonight’s the night, mate.”
Man breaths deeply. Girl still smiling. Sound of man’s heart beating faster and faster.
Girl keeps eye contact. Man arrives at bar.
Voice in head: “Go on mate, it’s now or never.”
Deep breath.
Man to barman: Could I get a Malibu, please?
Girl looks confused and turns away.
Voice in head: “Well done.”
End line: Malibu, we know you like it.
Provide five alternative uses for a jaffa cake:
a. - ant UFO
b. - Mexican hat for the poor man’s fancy dress party
c. - a biscuit
d. - child catcher’s equipment
e. - a badly executed attempt at a variation of spin bowling.
What is Va Va Voom? (30 words.):
The last good decision Thierry Henry made