At first I thought it was odd that a mobile phone company would appoint an r 'n' b singer to be their Global Creative Director, but having looked at Alica Keys' CV it suddenly makes perfect sense.
1. When you really love someone (you have to become their GCD.)
2. If she ain't got you, she'd have to do some other job.
3. Karma
4. She was feelin' them, they were feelin' her.
5. The job seemed so simple.
6. She wanted to live the life.
7. She'd never felt this way before.
8. Blackberry has been through troubles, she wanted to help.
9. 'How come you don't call me?' 'Sorry, it's a bad signal. Maybe you should become the phone company's Global Creative Director.'
10. She's a superwoman.
11. She needed you, Blackberry.
12. The idea sure looked good to her.
13. She's a saviour.
14. That's how strong her love (for the brand) was.
15. She's in New York, there's nothing she can't do.
16. It's a brand new her.
17. The girl's on fire.
See. You'd be mad to hire anyone else.