Back before creativity and ideas existed,
A plan about how to sell things persisted.
It lacked thought it lacked knowledge but went on all the same,
Determined to put the seed of spending cash in your brain.
'Dear Sir or Madam,' they would start, 9 times out of 10,
'We're emailing you about this amazing deal,' and then...
'You can't live without it, we're sure you'll agree,
Just send us your bank details and then you will see.'
Thousands did, they must have done,
Else how could this marketing plan have lasted so long?
It must have been huge, brought in loads of dollar,
If it had failed it would have gone on no longer.
These emails were great, the next big thing,
Perfect for all products on the offering.
'Head of cold emails' was the big name in his field,
A rock star of advertising, his greatness finally revealed.
The world at his fingers tips, the power all his,
But then perception changed and suddenly, what's this?
People aren't reading, we'll have to try harder!
Beef up the headlines, exaggerate further!
'Buy our product because a king wants you to!'
Yeah people like kings, that angle will do.
Say his uncle just died and he's been left all his gold,
The public will lap it up, their resistance will fold.
And that's how it came, that from leading the way,
Our email inbox became full of the crap of today.
There's a message in there, somewhere I'm sure,
Just the copywriter behind it has no soul anymore.
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| He's rich and he really does want you to benefit from it. |