Instead this blog post is about how to make your blog successful. I'm going to give you a few tips on how best to show your business on a blog platform and what sort of things you should be talking about in order to give the best impression.
Doesn't that sound like a really lovely way to spend a few minutes of your day? If not, this blog post hasn't worked and I am likely an unreliable resource for further information. Abort! Abort!
1. Why blog?
Before you start a blog it's important to know why the hell you want to do it. It's a big undertaking of your time and you'll spend hours worrying why no-one is laughing at your incredibly witty advertising posts (seriously, why?) so it's vital you have a solid reason behind your efforts. Do you want to show off your incredible design skills? Do you want to talk about the lovely new products you're making? Do you simply want people to know you can string a sentence together (heya!)? Whatever your reasoning, stick to it. Don't get diverted along the way.
2. What do you want out of blogging?
When I first started this blog my main aim was to get people to look at it. That was a mistake. There has to be a deeper target at the end of it all to really drive you forward. My aim now is to showcase my writing, showoff my ability and hopefully help a few people in the process. Of course this will change depending on your business but you need to make that your target else it can be very easy to drift off and end up talking about something completely unrelated that will likely prove unsuccessful.
3.Who are you blogging to?
In the same way that you would think about this with any other advertising, your target audience should play a big part in any blogging activity. I talk to people like you, who I find are generally creatively minded, pretty insane members of the human race. Don't lie, you're mental. I try and write all my posts to appeal to your sense of humour and hopefully a few of you will share them with your networks and so on. When doing your blog you need to keep in mind the tone of voice that will appeal to your audience and imagine them reading it after you've done.
4. Pictures.
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| This looks more interesting than a big body of text. |
5. Sharing your message.
Once your blog is up and running it's no use just sitting back and admiring your handy work. You need to do a few other things first:
- Make it SEO friendly. It's a good idea to use keywords throughout your text, for example copywriting, blogging tips and social media if you're me. Also put things like this in your tags and labels. Google likes them.
- Share it on social media. You can be assured that as soon as I click publish on this it will be going all over my Twitter, Facebook and Google Plus pages. Yes Google Plus, just in case...
6. Keep it up.
Once you've started blogging the best recipe for success is to carry on doing it. People are more likely to look at it on a daily basis if they know they can expect regular, interesting updates. It's better to do frequent, smaller posts than leave it for a while and dump a huge, rambling post on their plates. People have short attention spa... ooh look, a squirrel.
Now go out there into the world and preach, sister. Or brother. Or unrelated internet people.
You get the idea.